Privacy Policy

Last Updated: 2026

This Privacy Policy explains how Luckywave ("we," "us," "our," or "the Site") collects, uses, and protects your personal information when you visit hiddenbakery.co.uk. We are committed to ensuring your privacy is protected in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, and any other details you voluntarily provide through contact forms or account registration.
• Technical Information: IP address, browser type, operating system, and device information.
• Cookies: Small data files stored on your device to enhance your experience (see Cookie Policy below).
• Usage Data: Pages visited, time spent on the Site, links clicked, and referral sources.

2. How We Use Information

We use your information for the following purposes:

• Analytics: To understand user behaviour and improve Site functionality.
• Affiliate Tracking: To track clicks and conversions for our affiliate partners and calculate commissions.
• Site Improvement: To enhance content, user experience, and security.
• Communication: To respond to enquiries and send promotional materials (with your consent).

3. Cookie Policy

We use the following types of cookies:

• Essential Cookies: Necessary for Site functionality and security.
• Analytics Cookies: Used to track usage patterns and improve the Site.
• Affiliate Cookies: Used by our affiliate partners to track referrals and commissions.
• Marketing Cookies: Used for targeted advertising and promotional purposes.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.

4. Third-Party Links

Our Site contains links to third-party casino operators and affiliate websites. We are not responsible for the privacy practices of these external sites. We strongly recommend reviewing the privacy policies of any third-party sites before providing personal information or engaging in gambling activities. Your use of third-party sites is governed by their terms and conditions, not ours.

5. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

• The right to access your personal data.
• The right to rectify inaccurate or incomplete information.
• The right to erase your data (subject to legal obligations).
• The right to restrict processing of your data.
• The right to data portability.
• The right to object to processing.
• The right to withdraw consent at any time.

To exercise these rights, please contact us using the details provided below.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by UK law. Typically:

• Contact information is retained for up to 3 years after your last interaction.
• Analytics and usage data are retained for up to 12 months.
• Affiliate tracking data is retained in accordance with our affiliate partners' requirements.

Upon request, we will delete your personal data unless we are required to retain it for legal or regulatory purposes.

7. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Email: privacy@hiddenbakery.co.uk

We will respond to your enquiry within 30 days of receipt. If you believe we have violated your data protection rights, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.